The Recently Viewed recommendation algorithm focuses on presenting users with items they have recently interacted with or viewed on a platform. It leverages user session data to understand their browsing history, emphasizing the most recent interactions. By prioritizing recently viewed items, this algorithm aims to enhance user experience, increase engagement, and encourage users to revisit and potentially make a purchase based on their recent preferences.
How does it work?
The Recently Viewed recommendation algorithm in Experro operates by tracking and analyzing user session data to identify products or content they have interacted with in the recent past. This algorithm considers the temporal aspect, prioritizing items that users have viewed most recently. When a user accesses a page or views a product, the algorithm captures this interaction and utilizes it to dynamically generate recommendations based on the user's recent browsing history. This personalized approach aims to enhance user engagement by presenting items aligned with their current interests, ultimately contributing to a more tailored and satisfying user experience within the Experro.
Supported Rule Types
- Home Page
- Category
- Product
- Cart
- Search
When should you use this algorithm?
Use the Recently Viewed recommendation algorithm when you want to emphasize and recommend products or content based on a user's recent interactions, tailoring the user experience to their most current preferences. This algorithm is well-suited for platforms where user engagement and personalization are crucial, such as e-commerce websites, content platforms, and any application where showcasing recently viewed items enhances the overall user journey.
Example
Here is an example of how the Recently Viewed algorithm could be used in Experro:
- A shopper visits an e-commerce website and views a product page for a designer chair.
- Experro uses the Recently Viewed algorithm to recommend those specific designer chairs to you. When you personalize your experience, you'll find chairs that match your preferences.
- This makes it likely that you'll come back to the website for future purchases.
- It displays a list of recently viewed products for the shopper on the product page.
To create or learn more about widgets, go to our Widget Configurator article and get started.