The Best Seller recommendation algorithm identifies and promotes products that have consistently high sales or popularity within a given period. This algorithm leverages historical transaction data to dynamically determine the best-selling items. The primary goal is to showcase products that resonate with a wide audience, capitalizing on their popularity to drive further sales. It often considers factors such as purchase frequency, quantity sold, and revenue generated.
How does it work?
The Best Seller recommendation algorithm works by dynamically determining the most frequently purchased items within a given period and showcasing them to users based on their overall market appeal. This algorithm aims to leverage the collective purchasing behavior of users to provide recommendations that align with broader market trends and consumer preferences, ultimately enhancing user engagement and driving conversions.
Supported Rule Types
- Global
- Home Page
- Category
- Product
SP: Behavior for Home Page
- Presents store-wide and popular products for an engaging display.
SP: Behavior for Category
- Displays popular products specifically within the selected category.
When should you use this algorithm?
This algorithm is particularly useful for e-commerce businesses that want to increase their sales by recommending products that are most likely to be purchased by their customers. It can be used in a headless solution, where the algorithm is integrated into the back end of the website or application and the results are displayed on the front end.
Example
Here is an example of how the Best Seller algorithm could be used in Experro
- A shopper visits an e-commerce website and views a product page for a couch.
- Experro uses the Best Seller algorithm to predict which other products the shopper is likely to be interested in based on the customer's purchase history and preferences and suggest other couches that are similar to the one they have purchased.
- It will also recommend couches that are popular among other customers and have received positive reviews. This will increase the chances of the customer purchasing another couch from the website, thereby increasing the business's sales.
- It displays a list of bestseller products for the shopper on the product page.
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