The Internationalization feature in Experro allows for managing and organizing content in multiple store languages within the same workspace. Internationalization is a unique feature that facilitates its creation, such as utilizing the content library to store various versions of blogs, content pages, and product descriptions in multiple languages.
It enhances product discovery experiences for end users globally. Its multilingual features let you expand your eCommerce globally, offering customized search experiences to diverse customers effortlessly.
This guarantees that regardless of the location or language of your customers, they will experience a seamless and personalized shopping journey, enhancing engagement and conversion rates.
Example: With the implementation of the internationalization feature, a fashion website can be accessible worldwide in multiple languages. This enables a shopping experience customized to regional preferences, with product descriptions and site navigation adapted to each language.
- The website presents content in French, including product descriptions and the menu bar, to visitors from France.
- The entire website interface, including navigation elements, is displayed in Spanish for visitors from Spain.
The website allows visitors to select their preferred language from a drop-down menu.
To get better insights into the core advantages/ key features that Internationalization can offer, click here.
How does Internationalization work?
Internationalization involves the creation, management, and delivery of multilingual content to accommodate diverse language and region-specific requirements. Here's an overview of how internationalization typically works:
- Language Support:
It provides support for multiple languages, allowing users to create content in different languages simultaneously. This includes providing language-specific metadata fields and interfaces for managing multilingual content
- Content Structure for Localization:
Users can create content items and define translations for each supported language. These translations can include text, images, videos, and other multimedia assets designed for specific languages or regions.
Content localization involves adapting content to suit cultural norms, linguistic nuances, and regional preferences. This may include translating text, updating images, or modifying the content structure to resonate with target audiences in different regions.
- Creating and Managing Content:
Users can manage language in the settings, including adding new languages, removing unsupported languages, and configuring language-specific settings such as date formats, currencies, and units of measurement.
Language management also includes defining language fallbacks or priorities, where the system displays content in a default language if translations are unavailable for a specific language or region.
- Translation Workflows:
It provides integration for managing translation workflows. This may involve collaborating with external translation agencies, using automated translation services, or implementing manual translation processes.
- Content Delivery and Performance Optimization:
It supports language-specific content delivery, allowing users to serve localized content to audiences based on their language preferences or geographic location.
Content delivery networks (CDNs) or dynamic content delivery mechanisms may be employed to ensure the efficient and scalable distribution of multilingual content to global audiences.
- SEO and Metadata Management:
Internationalization efforts should include search engine optimization (SEO) strategies customized to multilingual websites. This may involve implementing href lang tags, specifying language and region targeting, and optimizing content for local search engines and user queries.
- User Interface Localization:
In addition to content localization, the user interface should support localization for administrators and content editors. Users should be able to customize the interface language, translate interface labels, and localize menu items to suit their preferred language.
- Performance Considerations:
Internationalization can impact performance due to the increased complexity of serving multilingual content and managing language-specific configurations. The platforms should optimize content delivery and caching mechanisms to ensure optimal performance for international websites.