What is a Channel Manager?
Experro’s channel manager is designed to simplify and enhance the process of managing content across multiple channels. It enables businesses to deliver localized content tailored to different regions and languages. It ensures that the content is consistent across all channels.
Likewise, it also acts as a central hub for managing and publishing the site themes for each channel and 301 redirects that help manage URL changes, ensuring that the users are redirected to the correct content.
Example: Managing an e-commerce platform that sells fashion products requires synchronization of product information, promotional content, and updates across multiple channels, including the main website, a mobile app for iOS and Android, and a digital signage system in physical stores.
Publishing Themes in Experro’s Channel Manager allows for the maintenance of a consistent look and feel across all channels. Users can create and customize themes to match the brand's identity and apply them to various channels, ensuring a unified visual experience. This feature enables to:
- Design and apply themes effortlessly.
- Maintain brand consistency across different platforms.
- Update themes centrally and have changes reflected across all channels instantly.
301 Redirects are essential for managing URL changes and preserving SEO value. Experro’s Channel Manager simplifies setting up and managing 301 redirects, ensuring that users and search engines are directed to the correct pages. Key benefits include:
- Seamless redirection of old URLs to new ones, preventing broken links.
- Preservation of search engine rankings by maintaining the SEO value of redirected pages.
- Easy management of redirects.
- directs within the Channel Manager interface.
Internationalization is a feature for managing content in multiple languages. Experro’s Channel Manager allows creating and managing localized content efficiently, ensuring a consistent user experience worldwide. Internationalization enables to:
- Manage content translations and localization from a single platform.
- Deliver tailored content to different regions and languages, enhancing user engagement.
- Simplify updating and maintaining multilingual content, ensuring accuracy and relevance.
Why use Internalization in Channel Manager?
Internationalization, also referred to as localization or multilingual content management, is an important feature within a channel manager for several reasons:
- Expanding Audience Reach: Internationalization helps connect with a wider audience by allowing content to be shared in multiple languages. This lets businesses engage with people from different linguistic backgrounds on various channels.
- Simplifying User Experience: Providing content in the audience's preferred languages makes it easier for them to understand and interact with it. This approach increases user satisfaction and engagement.
- Improving Search Engine Visibility: Offering content in multiple languages can boost a website's visibility in search engine results, especially on platforms like Google. Search engines favor multilingual content, increasing the chances of attracting more visitors to the site.
- Staying Competitive: In today's global online market, using multilingual content gives businesses a competitive edge. Connecting with people worldwide in their languages helps businesses differentiate themselves and stand out from competitors.
- Scalability: Easily scales content management as your business grows and enters new markets. It also supports the addition of new languages and regions without significant restructuring.
Get started by adding languages to the channel manager by clicking here.