Headless is the decoupling of two systems to increase their flexibility. Usually, these two systems are the backend and the front-end. In the case of e-commerce, the backend is considered for checkout, inventory, payments, and more. In contrast, the front end is the presentation layer with which shoppers interact.
Where traditional e-commerce platforms can limit a store's design and functionality with cookie-cutter themes, headless e-commerce platforms allow brands to customize layout, functionality, and experience fully. A business can create a custom-branded, memorable shopping experience with the presentation layer while maintaining the existing backend.
In addition, the marketing team can quickly alter layout, pictures, language, and branding, which is vital for launching time-sensitive promotions. Benefits for your store include near-instantaneous page-to-page load times, improved navigation, a shorter time-to-market, increased conversion rates, and more income. With no modifications to inventory subscriptions, checkout, or payments, the site speed is dramatically increased, and the user experience is enhanced.
A headless CMS is a content repository with only a back end, and it allows access to content via a RESTful API for any device to display it. It provides the freedom to customize the presentation layer fully. Going headless allows brands to fully customize the presentation layer to create beautifully branded memorable shopping experiences while keeping the existing backend intact.
The headless CMS makes content available to different front-end displays via APIs and in-built CDN. Experro experience layer acts as the frontend-The highly flexible and customizable customer-facing interface that allows publishing on any channel/presentation layer.
Backend: It is the behind-the-scenes content library or repository for all digital multimedia assets.
In 2020, Gartner came up with the term "composable commerce" to describe an approach to commerce development that relies on best-of-the-breed components (instead of traditional "out-of-the-box" bundles) and assembling them into a custom application.
This new commerce system is built with Packaged Business Capabilities (PBCs). The PBC is a software component representing a unique and well-defined business capability. Using PCBs allows composable commerce to offer individual businesses the ability to hand-pick best-of-the-breed commerce components that are composed to make custom applications specific to business requirements.
The term "PCB" usually refers to the individual pieces of a collection of APIs, data schemas, and services that work together to provide autonomous business services.
A PCB, in eCommerce jargon, is a virtual shopping cart within the eCommerce system. Experro products like Search and Merchandising business capabilities an excellent examples of a PCB.
Experro PBC allows businesses to bring customer and product understanding and AI-powered personalization to every aspect of the customer journey.